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Client Focus: Actisense
Project

The Client

Background
  • Marine Electronics Specialists
  • Based in Poole, Dorset
  • Global Brand
  • Innovative Products
Actisense is a leading, global marine electronics brand based in Poole, Dorset.

Formed by Phil Whitehurst, a Chartered Electronics Engineer and established in 1997. Actisense creates intelligent marine electronic products that have seen them become recognised both nationally, and internationally, marketed in over 34 countries around the globe. The company manufactures over 25 unique, patented products which are widely considered among the best available in the industry.

The Brief

Our Objectives
  • Increase awareness of the brand nationally
  • Increase awareness of the brand internationally
  • Further engagement with the marine electronics industry
  • Generate positive PR for Actisense both on and off-line
Actisense Operations Manager, Lesley Keets, approached Darren Northeast PR seeking further exposure for their brand which had been growing at a rapid rate but now needed the public profile to match.

As a niche area of the marine industry, Darren Northeast PR worked with Lesley Keets and the Actisense team to ensure a full understanding of their technical products and the brand’s offering. Darren Northeast PR created an extensive media database of Marine Industry contacts to promote Actisense’s innovative products to relevant journalists.

The Results

Award Winning Success
  • Boating Business Awards 2016
  • Dorset Business Awards 2015
  • Great British Entrepreneur Awards
Darren Northeast PR has helped establish Actisense as a leading Marine Industry brand through international coverage, awards applications, social media and media liaison.

Since 2013, Darren Northeast PR has gained Actisense coverage in a plethora of local publications and industry-specific media on both a national and international level. Darren Northeast PR has also written applications to enter Actisense into a wide variety of industry and business awards. Actisense has gone on to win many of these and is now a multi-award winning brand thanks to the help of Darren Northeast PR.

Along with this, Darren Northeast PR has accompanied Actisense to the annual METSTrade Show in Amsterdam. METSTrade is the world’s largest marine equipment trade show, where DNPR have assisted Actisense, arranging press interviews and publishing live social media posts during the show’s three days.

Darren Northeast PR has also helped to develop Actisense’s social media platforms including Twitter and Facebook.

The Testimonial

“Since we started working with Darren and his team at the end of 2011, we have seen our brand flourish and our business grow. By understanding our objectives, the guys tailored their approach to building brand awareness, further engage our customers and grow our social media presence. It is very much a partnership, where we agree on ideas and plan our actions. With DNPRs help, we have expanded our distribution presence to cover 34 countries and worldwide interest in our products continues to grow. The DNPR team always bring great ideas, enthusiasm and their experience to our meetings. They can be relied upon to do what they say they will and keep us informed of progress. Whilst always professional, you couldn’t meet nicer people to work with.”
Lesley Keets. COO for Actisense
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