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Client Focus: Ballard School
Project

The Client

Background
  • Independent School
  • Based in New Milton
  • Students from 2 to 16
  • High academic standards
Ballard School is a top co-educational independent school teaching pupils from the ages of 2 up to 16 years, based in New Milton, Hampshire.

The school provides a supportive and caring environment for learning, based on Christian values and good teaching, designed to help all pupils achieve their personal best. Ballard has high academic standards combined with providing thorough preparation for future education and the world of work. It offers a diverse range of activities and a broad curriculum to nurture the self-confidence of all their pupils and help their development.

The Brief

Our Objectives
  • Increase general awareness regionally
  • Further engagement within the local area
  • Generate positive PR for Ballard both on and off-line
  • Create a PR crisis management strategy
  • Implement PR crisis management strategy
Ballard contacted Darren Northeast PR as they wanted to increase awareness of the school within both its catchment counties of Hampshire and East Dorset.

Getting to know Ballard School, Darren Northeast PR were able to contact the most appropriate local media to raise awareness of Ballard across Hampshire and East Dorset. Ballard was also concerned about the plans they had in place for PR crisis management which Darren Northeast PR looked to address.

The Results

Media Coverage
  • Bournemouth Echo
  • Dorset Business
  • Dorset For You
  • BBC Radio Solent
  • Wave 105
Darren Northeast PR has worked with Ballard School since 2012 gaining regular media exposure and developing a PR crisis management strategy.

Ballard School is one of Darren Northeast PRs longest standing clients, having worked together for over 4 years. In that time, DNPR has generated frequent coverage of the school in various local media outlets.

As well as conducting a tailored PR and Crisis Management Workshop at the school, Darren Northeast PR produced a specific PR crisis management strategy for them along with an Aide Memoir informing the school what to do from a PR point of view in a time of crisis.

The Testimonial

“I have been a very satisfied customer of Darren Northeast PR for the past five years. The company are always responsive and have also been helpful over a range of PR related issues and they are also a very valuable creative source of ideas and recommendations.”
Tim Clark, Marketing Manager
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