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Client Focus: The Italian Villa
Project

The Client

Background
  • Expert Gourmet Caterers
  • Unique Wedding Venue
  • Desirable Location
  • Events and Occasions
Beales Gourmet are one of the most desirable wedding and events caterers on the South Coast and run the exclusive venue, The Italian Villa.

Established in 2005, the Italian Villa is based within the grounds of Compton Acres and is the only venue of its kind in the UK, combining modern facilities with classic architecture. The Villa is comprised of three function suites over three floors. It is licensed to perform marriages and civil partnerships, guests can choose to either be pampered for their entire wedding reception at the Villa or simply hold a wedding ceremony in the Verona Suite, with spectacular wedding photos guaranteed in the Italian Gardens.

The Brief

Our Objectives
  • Increase general awareness of the brand regionally
  • Increase general awareness of the brand nationally
  • Further engagement within the wedding and events industry
  • Generate positive PR both on and off-line
Founder and Director of Beales Gourmet, Tony Beales, approached Darren Northeast PR seeking further exposure for his catering company and newly acquired venue, The Italian Villa.

Tony had previously done very little marketing and looked to Darren Northeast PR to help gain his brand a high profile to match his high-quality offering. Darren Northeast PR ran an extensive campaign for Beales Gourmet and The Italian Villa, including awards research, frequent press release creation, and distribution, forming strategic partnerships and more.

The Results

Award-winning success
  • South West Tourism Awards
  • The Dorset Wedding Supplier Awards
  • Dorset Venus Awards
  • International Wedding Industry Expert Awards
  • UK Best Employer in Hospitality
  • Dorset Tourism Awards
Darren Northeast PR dramatically increased the profile and awareness of Beales Gourmet and The Italian Villa as the South’s top wedding venue and events caterers.

DNPR gained Beales Gourmet and The Italian Villa editorial in a plethora of local and national publications along with wedding and events media on both a regional and national level. Darren Northeast PR also wrote numerous applications to enter Beales Gourmet into business and industry related awards. Beales Gourmet have now gained an enviable reputation as one of the South’s most decorated venues and catering companies – having won over 20 awards on a regional, national and international level with the aid of Darren Northeast PR.

Darren Northeast PR also helped to develop Beales Gourmet and The Italian Villa’s social media platforms including Twitter and Facebook.

The Testimonial

“We started working with Darren Northeast PR three years ago, having wanted to boost the profile of our gourmet catering business as well as that of our exclusive events venue, The Italian Villa. In the space of three years, Darren and his team have delivered hundreds of column inches in media coverage both online and in print. However, where they have absolutely shone is helping us earn an incredible 20 awards in those three years, including the International Wedding Expert Award for Most Popular Venue in 2015. Their team has been an absolute pleasure to deal with and they really understand what SME’s like ours need in terms of PR and publicity. A sincere THANK YOU from Tony Beales and the whole Beales Gourmet team
Tony Beales, Director of Beales Gourmet & The Italian Villa
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