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Client Focus: Simone Thomas
Project

The Client

Background
  • Hair Loss Specialists
  • Hair Salon
  • Personal Story
  • Leading UK Hair Loss Expert
Simone Thomas is a leading UK hair loss expert who owns a dedicated hair loss salon in Westbourne, Bournemouth along with an everyday hair salon.

Crowning Glory Hair is an exceptional hair salon in Westbourne owned by Simone Thomas. It specialises in the niche area of hair replacement solutions. After suffering hair loss when Simone had treatment for cancer aged 21, she discovered a gap in the market for high quality, non-surgical hair replacement systems. Crowning Glory offers quality hair loss solutions to men, women, children and those in the transgender community.

The Brief

Our Objectives
  • Increase general awareness of brands across the South
  • Increase general awareness of brands nationally
  • Further engagement with potential customers
  • Further engagement with key stakeholders
Simone Thomas came to Darren Northeast PR as she wanted to raise the general awareness of her brands across the South and nationally as well as further engagement with potential customers and key stakeholders.

DNPR pushed Simone Thomas as the face of her brands. We identified that Simone had a great personal story to tell. This lead the overall strategy which was to communicate Simone’s empathy and expertise as a hair loss expert and entrepreneur.

The Results

Award-winning success
  • Dorset Venus Awards
  • Dorset Business Awards
  • National Venus Awards
  • Dorset Wedding Supplier Awards
  • Great British Entrepreneur Awards
  • Blackmore Vale Business Awards
Darren Northeast PR helped establish Simone Thomas as a UK leading hair loss expert through media releases, award applications, social media management, strategic partnerships and more.

Working with Simone Thomas, DNPR gained her coverage in a wide range of local and national media. Following research into suitable awards, interviews with Simone, her staff, clients and financial team DNPR also created numerous award-winning applications.

DNPR managed various social media pages for Simone Thomas including Facebook, Twitter, Pinterest and Instagram. We were responsible for content curation and posting. Furthermore, DNPR also set up various strategic partnerships for Simone for people to become advocates of her brand, including transgender icon Kellie Maloney.

The Testimonial

“We have been working with the team at Darren Northeast PR now for just over eighteen months - and in that time they have been instrumental in helping develop our business. We have most definitely benefited from a huge increase in our profile, which has generated an increase in our business. This has come from extensive local, regional and national coverage in print, radio and on TV. The business has also benefited from developing strategic partnerships, writing case studies as well as organising events at our salon. The team are responsive, professional and are always there to help no matter what.”
Simone Thomas Salon, Westbourne, Bournemouth, Dorset
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