Situated on Gervis Road in Lansdowne, Bournemouth, The Grove Hotel was the first of its kind in the UK. It is one of the country’s only hotels dedicated exclusively to providing a much-needed retreat for those with cancer and other life-limiting illnesses. It is a not-for-profit establishment and run by local Dorset charity ‘Macmillan Caring Locally’. However, first and foremost, The Grove is a top quality hotel and not a care home or hospice.
Darren Northeast PR worked closely with Neal Williams and Brenden Howard, the General Manager of the hotel, to find out the background of the hotel, exactly who they wanted to target, where they would like to be featured and the stories behind their extraordinary offering.
Darren Northeast PR has achieved editorial for The Grove Bournemouth in a wide range of regional, national and medical media outlets. Working with The Grove, Darren Northeast PR has set up numerous strategic partnerships with local organisations who now support The Grove, including Bournemouth Chamber of Trade and Commerce, Bournemouth Highcliff Marriott Hotel and renowned nutritionist Barbara Cox.
Darren Northeast PR has researched relevant awards for The Grove and then written the applications to enter. The Grove has won many of these and is now a multi-award winning hotel.