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Client Focus: The Grove Hotel
Project

The Client

Background
  • Unique hotel for cancer patients
  • Run by Macmillan Caring Locally
  • First hotel of its kind
The Grove Bournemouth is a unique hotel run by a local charity, Macmillan Caring Locally, exclusively for those with life-limiting illnesses such as cancer.

Situated on Gervis Road in Lansdowne, Bournemouth, The Grove Hotel was the first of its kind in the UK. It is one of the country’s only hotels dedicated exclusively to providing a much-needed retreat for those with cancer and other life-limiting illnesses. It is a not-for-profit establishment and run by local Dorset charity ‘Macmillan Caring Locally’. However, first and foremost, The Grove is a top quality hotel and not a care home or hospice.

The Brief

Our Objectives
  • Increase regional awareness
  • Increase national awareness
  • Engagement with potential customers
  • Engagement with key stakeholders
  • Positive PR both on and off-line
Neal Williams, the Trust Secretary of Macmillan Caring Locally and The Grove Bournemouth, approached DNPR as they wanted to raise awareness of their extraordinary hotel.

Darren Northeast PR worked closely with Neal Williams and Brenden Howard, the General Manager of the hotel, to find out the background of the hotel, exactly who they wanted to target, where they would like to be featured and the stories behind their extraordinary offering.

The Results

Award-winning success
  • Dorset Tourism Awards
  • Blackmore Vale Business Awards
  • Dorset Venus Awards
Through this extensive campaign, Darren Northeast PR has helped to raise the regional and national awareness of The Grove Hotel.

Darren Northeast PR has achieved editorial for The Grove Bournemouth in a wide range of regional, national and medical media outlets. Working with The Grove, Darren Northeast PR has set up numerous strategic partnerships with local organisations who now support The Grove, including Bournemouth Chamber of Trade and Commerce, Bournemouth Highcliff Marriott Hotel and renowned nutritionist Barbara Cox.

Darren Northeast PR has researched relevant awards for The Grove and then written the applications to enter. The Grove has won many of these and is now a multi-award winning hotel.

The Testimonial

“Working with Darren Northeast PR is always a pleasure. Darren and the team are full of enthusiasm and clever ideas, which results in very positive, motivational and fun meetings. Their PR campaign for us exceeded our expectations.”
Neal Williams, Trust Secretary – Macmillan Caring Locally and The Grove Hotel
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