Top PR Tips

At Darren Northeast PR we would like to share our top five tips to start off a successful PR campaign. We have compiled this useful guide that can help any business enhance their brand and engage with customers.

Define your Goals

Firstly, we know that every PR campaign should start with the development of clearly defined goals. Do you want to strengthen brand awareness or launch a new product or service? The answers will dictate the appropriate media coverage, the target audience, and the message that you are trying to convey.

Harness Social Media

Next, you must consider harnessing the power of Social Media. From our experience we know that Social Media is an excellent form of communication, allowing businesses to engage, listen, share and exchange information with a huge audience. Free to use, it’s important to remember to give it as much time as you can with regular updates, content, and shares!

Network & Follow Up

As regular attendees to events across Dorset and Hampshire, at DNPR, we understand the importance of networking and follow ups! From local meetings and groups to specific industry events there are always opportunities to grow your list of business contacts. To build successful relationships good networkers should be friendly and attentive, avoid hard selling, and always arrange follow chats over coffee.

Develop a Story

The key to successfully sharing your business with the public will come from developing a story that is both interesting and compelling. Our talented writers understand the value of being informative, entertaining whilst stay clear of blatant advertisements. Researching which publications your target audience reads and pitching your story to relevant industry publications will get you noticed.

Get Proactive

Lastly, updating your company website is one of the simplest ways to generate success. Regular articles and blogs on your website are a great way to attract people to your site. It will increase your SEO so that your website features higher up in search results, attracting more people to your website and establishing a long-term online presence.

As one of the South’s leading and award-winning PR agencies, at Darren Northeast PR we have vast experience helping businesses to gain an extra competitive edge. We know that businesses who choose to follow our top tips have the best chances on the road to success. Specialists in the entire process we can guide businesses towards maximising the success of a tailored PR campaign expanding on these steps with innovative ideas and enthusiasm.