Two entries, two shortlists in this year’s CIPR Pride Awards

Recently, the Chartered Institute of Public Relations announced its finalists for this year’s PRIDE Awards. Among the most prestigious recognitions in the industry, the PRIDE awards offer a great opportunity for PR practitioners to get their work recognized. And as you can tell, we’ve taken advantage of this opportunity ourselves!

This year we entered two new categories for us – ‘Transport or Automotive Campaign’ and ‘Travel, Leisure or Tourism Campaign’. The campaign we chose to enter was one which we delivered for Yellow Buses, ‘Busters Beach Bash’. This was one of our favourite campaigns of 2018, taking place during a scorching day on Boscombe beach where we helped attract around 2,500 people to party with Yellow Buses’ mascot ‘Buster the Bear’.

We’re thrilled and proud that our work with Yellow Buses has been recognized by the Chartered Institute of Public Relations and are looking forward to attending the awards ceremony on 8^th November 2019 in Bristol.

We hope that we’ll have your support in bringing these two reputable awards home.

P.S. If you’d like to refresh your memory, read all about our work with yellow Buses for the Buster’s Beach Party campaign here:

https://darrennortheast.co.uk/project/yellow-buses-busters-boscombe-big-beach-bash/