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Digital PR... Public relations for the 21st Century

Digital PR, in short, is a strategy used to increase brand awareness, build a positive image of your brand and raise your businesses profile. Sounds kind of similar to traditional PR, right? Except, Digital PR is purely based online.

Our digital strategy of public relations opens up an opportunity for your brand to reach some of the 3.9 billion internet users across the globe.

We offer a Digital PR that is different to other agencies. Rather than offer one or two services to contribute to your Digital PR campaign, we offer 10! Through methods such as SEO, social media, email marketing and online press releases – to name a few – Darren Northeast PR can boost your businesses online exposure, visibility and profile.

digital pr agency Bournemouth

on site seo bournemouth

On-site SEO – Search Engine Optimisation

The purpose of SEO is to improve your websites ranking in search engines, such as Google and Bing. The higher you appear in search results, the more awareness your brand will receive. That’s SEO in a nutshell. As part of a PR strategy, SEO enables your brand to reach a vast amount of people who would be interested in what you do.

On-site SEO is one half of full search engine optimisation. It involves optimising each page on your website for a keyword that you want to appear for. Anyone searching for this term will see your brand first! The more pages you have, the more keywords your site can be optimised for, which is why most websites will have a blog to go alongside your other webpages.

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Off-site SEO

The second part of search engine optimisation – off-site SEO. This is a part of SEO that is very often overlooked. Combining our press release expertise and media connections, we can get your brand name published across all types of online publication websites, including national newspapers to trade publications.

Along with a press release about your business, we look to get the all-important backlink to your website (a link from a website which directs people to your website). This is a key factor for getting your website ranked higher in Google and works similarly to a referral – a bit like a thumbs up from the publisher to let Google know how good you are.

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off site seo bournemouth digital pr

blogging for seo and digital pr

Blogging

Blogging goes hand-in-hand with an SEO campaign. The main difference between our blogs is that they are always optimised to appear for a relevant search term to that blog. So, if it was a blog about our brand-new exciting digital PR service, we would optimise that blog for a keyword along the lines of digital PR.

We can blog about so many different features of your business. New staff, industry news, charity engagements, new product/service – these are just some of the things that we can blog about.

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Email Newsletters

As a PR agency, we spend all of our time coming up with creative ideas to make our clients look fabulous and engage with the public. Our email newsletter campaigns follow these goals and are built with value in mind – value to your audience.

We build custom email newsletter campaigns that engage with your audience, discuss interesting things your businesses has been doing and show what your audience wants to see.

With every single email that we send, you can see all the specific results, from what time the contact opened that email, through to what phone they looked at the email on.

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Social Media Management

Nowadays, every business MUST have social media. Afterall, it’s free to use and almost everyone uses it.

It’s not plain sailing trying to tap into these two billion users and requires a cleverly planned social media strategy and management. Social media management is something we’ve been doing for our clients for many years, growing their audience numbers and providing this audience with valuable content.

Whatever platform you have – Twitter, Instagram, Facebook, LinkedIn, etc. – we can help.

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Social Media Advertising

How does letting your target audience know all about you in seconds for very little money sound?

Social media advertising is one of the most quickest ways of reaching the exact people you want to for a fraction of what you’d pay for other types of paid advertising, like television ads and radio ads. The best thing about social media advertising is the precise targeting on offer. Whoever you want to know about your brand, social media advertising can help. We specialise in low-budget campaigns, getting you the best results and exposure for the least amount of money.

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Influencer Marketing

High-profile influencers have a massive influence on their loyal followers. This is why influencer marketing is such a powerful form of digital PR.

The first step is sourcing the right influencer for your target audience. We then build a relationship and organise a campaign around your business. From here, it’s up to them to work their magic on their followers and let them know about you.

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PPC Advertising – Paid Search

PPC (pay-per-click) advertising… think of this as immediate, paid SEO. Your adverts appear right at the top of  Google for a selected keyword, but you have to pay every time someone clicks your advert. Using the Google Ads platform, we create specific campaigns based on the exact keywords you want your website to appear for.

The paid search method of PR is a very quick and immediate way of increasing brand awareness and traffic on to your website and paired with a more long-term SEO campaign is a killer combination.

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PPC Advertising Bournemouth

display ads

Digital Advertising – Display Ads

A display advert is a big, eye-catching, impactful banner on a website that draws people’s attention. Your ad will appear on carefully selected websites to put your brand in front of your target audience.

Using our internal design capabilities, we can build display ads that fit your PR objectives, stay within your brand and open up your business to a vast amount of your target audience.

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Analytic Reports

To round everything off, at the end of each month Darren Northeast PR can provide a detailed analytical report on the success of your digital PR campaign. Using Google Analytics, Google Ads, Facebook Ads Manager and other reporting software, we can track detailed metrics and prove the value of our digital PR service through facts and figures.

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Google analytics reports

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Let us know more about yourself and your business

General Enquiries

Darren Northeast PR Ltd, Suite 5, Second Floor, The Chocolate Box, 8 – 10 Christchurch Road,
Bournemouth, Dorset BH1 3NA
+44 (0) 1202 676 762
pr@darrennortheast.co.uk


New Business Enquiries

New Business Enquiries
+44 (0) 77366 43138
pr@darrennortheast.co.uk


Press Enquiries

+44 (0) 7504959593
press@darrennortheast.co.uk
@DNPRJournalists

The Northeast Way



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