“Hold on, let me Google that…” Google is often the first place a prospective customer will go to check out your business, whether following a recommendation, checking you out after seeing your name in the news, or simply searching for a product/service.
Many businesses will get frustrated when their business appears low on Google. However, there are digital PR strategies we use to help business be more accessible, visible, and noticed on Google
Search Engine Optimisation (SEO)
SEO increases a websites visibility in for a specific relevant search term so you appear higher in Google whenever someone is looking for your services. SEO can then be split into both on-site and off-site.
On-Site SEO is the first half of search engine optimisation. By optimising elements on the website and each page for specific keywords, it helps to rank the site higher and gain more optimised search engine traffic.
Off-Site SEO however, is often the most overlooked element of a digital PR SEO service. These are mentions and links to your website from other websites. Making good use of off-site SEO is vital as they have the potential to raise your search engine rankings.
We use our combined knowledge of press releases and media connections to get your brand published across multiple online publications to increase your online visibility and SEO rankings.
Google Ads are pretty self-explanatory – adverts on Google. Your website will be displayed at the top of Google search for relevant keywords to you. Every time someone clicks your advert, you pay a small fee.
We work with you to set up Google Ads campaigns that are efficient and effective, getting you, many clicks and conversions for the smallest cost.
If you think you need help getting you, and your business, noticed online from the experts then we are the digital PR agency for you. To get essential SEO PR support and discuss how a digital PR campaign can help you, contact us and we in turn can help you get the most out of your online presence.
Email us at firstname.lastname@example.org or give us a call on 01202 676762