A subsidiary of the RATP Group – the multi-award-winning Yellow Buses was established in 1902 and now features a 132 fleet of the most modern and comfortable buses on the road, clocking up more than five million miles every year across Dorset and Hampshire.
DNPR was responsible for event management aspects of Busters Boscombe Big Beach Bash. This included booking acts and entertainment, ensuring everything ran smoothly on the day along with delivering live social media content during the event. This would engage the local community and promote the new Open Topper Buses.
To attract people to the event, we developed and maintained a strong social media campaign on Yellow Buses Facebook pages entitled #BustersBeachParty. The digital campaign ran for three weeks prior to the event and was focused on achieving high engagement on all #BustersBeachParty related content, reaching a family audience across Boscombe, Bournemouth and neighbouring towns. To boost engagement on the Yellow Buses Facebook Page, we held daily competitions, rewarding the public with travel cards.
The #BustersBeachParty digital campaign drew high rates of engagement to the Yellow Buses Facebook Page, increasing the page reach by 49%, the page likes by 20% and engaging with 9,726 people through regular posts. The promotional Event Page reached 48K people in total.
We also gained coverage on popular local event websites e.g. Bournemouth Tourism, VisitBournemouth.com, Mums Guide To and Net Mums.